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To Rent, or Buy Your Wedding Dress? The Only Guide You'll Need

Updated: Nov 17, 2023

We'll take you through the pros and cons of both buying and renting your dress to help you decide!

Bride and groom wedding photo. Nicole + Felicia gown from The Wedding Gown bridal shop.

Shopping for your wedding dress is one of the most exciting moments of your wedding journey. One key decision to make is: to buy, or to rent? Fear not, we will help guide you through the pros and cons of renting and buying!

Buying your wedding dress: Pros

Here’s how you know if you’re leaning towards purchasing your dress:

You like that ‘made only for me’ feeling.

Buying your wedding dress ensures that the dress is in a pristine ‘never-worn’ condition, and guarantees an absolutely perfect fit because you can make any alteration and style customisation to the dress as you please.

You want to keep the dress for sentimental reasons after your big day.

If you’re the type to hold a lot of meaning and nostalgia to things, you might like to own your dress as a way to remember the day you got married.

You want to pass your dress as an heirloom to your child someday.

If that's a tradition you'd like to start, then of course, buy the dress!

Buying your wedding dress: Cons

Very expensive.

The purchasing price costing anywhere from the lower end of HKD30,000, to over HKD 120,000 per gown in the luxury tier. Think about whether you are comfortable with spending a significant sum for a dress that you will only wear for a few hours, once in your life. If the purchasing cost is well within your budget though, then by all means, go ahead!

Cleaning and storing your dress afterwards.

Be prepared to pay extra for professional cleaning; and finding a permanent space in your closet for storage in a cool, dry place so that it does not discolor.

Bride and groom wedding photo. Liz Martinez gown from The Wedding Gown bridal shop.

Renting your wedding dress: Pros

On the other hand, there is the option of renting your wedding dress. In Hong Kong, renting has become more popular than purchasing in recent years.

Here’s our take on why renting your wedding dress is a good idea:

It costs less.

Renting a wedding dress costs a fraction of the retail purchase price of buying one. So if you would like to wear a luxury brand wedding gown for less, renting is a fantastic option! Renting is more friendly for your budget, especially if you want to wear multiple gowns on your big day – as is common practice in Hong Kong to wear different gowns for the ceremony, banquet, dancing etc.

Excellent quality of fittings and alterations.

We will recommend expert seamstresses to help ensure an amazing fit for most body sizes.


We allow you to change the style of dress before your big day - so that you won’t feel like you’ve missed out on newer styles once you commit!

You don’t have to worry about cleaning and storage.

After you return your rental dress, we will take care of it!

Environmentally friendly.

The gown can be worn multiple times by other brides (as long as it is still in superb condition), extending the life cycle for each gown.

Renting your wedding dress: Cons

Of course, there are a few things to be mindful of when renting a wedding dress:

You have to be extra careful when wearing the gown.

You would have to pay extra care to keep the gown clean, stain-free and tear-free, or else a damage fee may apply.

Returning the gown on time.

So that the next bride can enjoy your gown, too!

Alteration fees may apply separately.

Most brides require minor, reversible alterations to the gown, we will advise you at your fitting.

You require a size that is not in stock.

Most sample size gowns can undergo a degree of alterations to accommodate most body and dress sizes. If you need a special size that’s extra small or large, you may prefer buying a gown.

Whichever choice you make, we are here to help you find the dress of your dreams.

The Wedding Gown offers an extensive selection of dreamy luxury gowns that are available for both purchase and rental. Book your luxury bridal appointment now!

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